When you’re at a Honda dealership, you’ll notice that every new car, truck and SUV has a piece of white paper on the inside of its window. By Federal law, every new car has to carry what’s called the “Monroney Sticker” and it has information such as fuel economy, crash ratings and vehicle specifications. It also includes the MSRP, dealer installed options and the destination charge.
However, there’s little information to use for negotiating the purchase price. When you request a free, no obligation new car price quote, in 60 seconds you will receive the information you need to negotiate the best possible deal on a new Honda.
You cannot afford to head out the door to buy a new Honda car, truck or SUV without knowing the true Honda dealer cost. This is the only reliable point of reference you have in determining the pricing of your new car; unfortunately, it’s not included on the window sticker.
It’s important for you to understand that MSRP is just the starting point for negotiations. If you want the best deal on your new Honda, you need to avoid paying the “sticker price”. That’s how requesting your free, no obligation Honda price quote will give you the edge.
The total of the MSRP listed on the window sticker includes the base price of the vehicle, plus any options that the Honda dealer has marked-up. The dealer mark-up can vary greatly between the various Honda models. Smaller, lower-priced Honda’s will often have a lower margin; while light trucks, sports cars and full-sized SUVs usually carry a greater dealer margin.
When a new Honda has been sold, the dealer earns a credit from the manufacturer. This is referred to as a “holdback” and is around 3% of the base MSRP (not including any options or destination charges).
It’s highly unlikely the Honda dealership will willingly part with any of the holdback; however, by having that information in your pocket, you can gain insight as to how close to invoice the dealership might be willing to negotiate.
Your next step is to research current Honda new car prices from top area Honda dealerships by requesting a free new Honda price quote. It doesn’t cost you a dime and there is no obligation to buy.
When you have the “true dealer cost” of the top competing Honda dealerships, you will be in a position to create a bidding war for your business. Competition is a beautiful thing – use that to your advantage to negotiate the best possible deal on the Honda of your choice.